Evexi launches Maestro: Retail Media Management built into your digital signage platform
26 October 2026, London
Evexi has launched Maestro, its new Retail Media Management platform, bringing detailed campaign planning, network visibility and campaign reporting together within the Evexi CMS.
Designed for operators of advertising-funded retail media and digital out-of-home (DOOH) networks, Maestro connects the operational management of digital screens with the commercial requirements of running advertising campaigns.
From organising customers and brands to configuring advertising inventory and tracking delivery, Maestro gives network operators a clearer view of their media network—and the opportunities within it.
A clearer view of network performance
Maestro’s dashboard provides an at-a-glance overview of network performance, including active campaigns, media playback and media saturation levels.
Operators can explore players on a map and click through for performance information, helping teams understand where advertising capacity is being used and where opportunities remain. Data can also be exported to help sales teams focus their efforts.
Detailed campaign planning, from setup to launch
Maestro brings campaign planning, share of voice and campaign budget management into the same environment used to manage digital signage.
Customers and brands can be added to the platform, allowing campaigns to be organised and reported against their media spend objectives. This creates a connected workflow between the customer, the campaign and the screens delivering it.
For network operators, this means a more structured approach to planning advertising activity while keeping day-to-day content management within Evexi.
Organise your network around your commercial needs
Not every screen offers the same advertising opportunity. Location, footfall and content suitability all influence how a network should be planned and sold.
Maestro allows operators to configure players with GPS coordinates, slot costs and associated footfall information. Players can be assigned categories, including category exceptions, and organised into groups using metadata.
These tools help teams structure their networks around the requirements of different locations, customers and campaigns.
Campaign reporting that supports better decisions
Maestro’s reporting tools bring campaign delivery and commercial performance into view, including playback totals and spend against budget.
By connecting campaign planning with delivery reporting, operators can review activity, keep customers informed and use the results to guide future planning.
Built for the next stage of retail media
First showcased publicly at LG ThinkBeyond London, Maestro extends Evexi’s digital signage capabilities with dedicated tools for managing retail media networks.
For retailers, media network operators and Evexi’s channel partners, it brings content management and advertising operations closer together—helping teams manage both the screens and the campaigns behind them.
Contact the Evexi team to arrange a demonstration and explore how Maestro could support your retail media network.